TRENDLINE

Retail media

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How grocers are growing their retail media networks

Across the industry, grocers are now testing the bounds of digital retail media capabilities within their networks and partnerships. These efforts aim to create a more seamless and personalized experience for shoppers across in-store and online shopping.

included in this trendline

• Albertsons aims to make TV advertising less complex
• Ahold Delhaize USA’s retail media arm links with ad sales platform
• Sam’s Club brings retail media to Scan & Go tool

Our Trendlines go deep on the biggest trends. These special reports, produced by our team of award-winning journalists, help business leaders understand how their industries are changing.

Davide Savenije
Editor-in-Chief at Industry Dive.